Where Value Academic investing principles and the science of investor behavior meet.

we use Value academic investing principles, specifically Modern Portfolio Theory. A new world opened up for families to create a life-long investment plan without picking stocks, timing the market, or trying to find the best manager year after year.


The default world of investing is picking stocks, timing the market, or finding someone who has done well in the past. All over the world, investors believe these traditional strategies are required to grow wealth in the stock market. There is a collective belief that the “best way to play the stock market” is to diligently follow the news, analyze vast amounts of market data, and subscribe to stock picking newsletters. Even in doing so, investors are still left with the realization that these strategies require the ability to consistently predict the future.

In the new world of investing, families can utilize Nobel Prize winning theories and behavioral investing science to guide their investment decisions and have a Coach to help keep them disciplined. Utilizing Modern Portfolio Theory, the Three Factor Model, and the Efficient Market Hypothesis, you no longer have to stock pick, market time or examine track records. As your Financial Coach, we take a powerful stand against speculating and gambling with your money. Our goal is to help you focus on living your life, rather than obsessing about your assets.

We're here to help you Navigate to your financial dreams.

Value Academics

We utilize an invest program called the Value Academic Method. This method includes Passive and Active Strategies, Focusing on Growth (Short and Long-term), Value Investing and Increasing Income overtime. This Method is practiced as intended, without added personal opinions or beliefs. We Include Academic Education which demonstrates that diversification across uncorrelated asset classes reduces risk and increases return. The Three Factor Model seeks to identify areas of the market that have a higher potential for return over the long term. The Efficient Market Hypothesis asserts that all the knowable and unknowable information is already factored into the stock price, which makes predicting future price movements impossible.

Investor Behavior

Behavioral finance is an entire professional field that exists to further our understanding of our behavior around investments and money. We help educate investors about inherent investing biases that exist in our subconscious. Biases occur as common-sense knowledge, and it feels like the right thing to do. It is crucial to be trained in identifying investing biases in order to make prudent investment decisions.


Most high performers in life have followed a simple formula: create a goal, find someone who has done it before, and get coached. Our Financial Coaches/ Consultants seek to empower families and Investors to discover their purpose in life, and align their money with their purpose. A Financial Coach can take a powerful stand for your family and your American Dream, that which is most important to you. We can help educate and train you, as an investor, to identify the persistent attacks by financial media, society, and our own biases that cause us to take unnecessary risks with our money. Having a Financial Coach can help empower you to remain disciplined in all market conditions and help prevent mistakes from occurring that could cause harm to your financial future. We are not facilitators. We stand firm against stock picking, market timing, and track record investing.

Let us help you Navigate to your financial dreams.


Mailing Address: 5900 Balcones Dr STE 4000, Austin, TX, 78731,USA

Call Us: 1-800-674-9695

Email: Support@JPChrones.com


All investing involves risk and costs, including loss of principal. Your advisor can provide you with more information about the risks and costs associated with specific programs. No investment strategy (including asset allocation and diversification strategies) can ensure improved confidence, assure profit, or protect against loss.

The views expressed represent the opinions of JP Chrones & Company which are subject to change and are not intended as investment advice or a forecast or guarantee of future results. Stated information is provided for informational purposes only. It is derived from proprietary and non-proprietary sources which have not been independently verified for accuracy or completeness. While JP Chrones & Company believes the information to be accurate and reliable, we do not claim or have responsibility for its completeness, accuracy, or reliability. Statements of future expectations, estimates, projections, and other forward-looking statements are based on available information and management’s view as of the time of these statements. Accordingly, such statements are inherently speculative as they are based on assumptions which may involve known and unknown risks and uncertainties. Actual results, performance or events may differ materially from those expressed or implied in such statements.

Consulting services offered through JP Chrones & Company is NOT a Registered Investment Advisor. JP Chrones is not affiliated with any Financial Advisors.

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